JD Power names GMC #1 in Initial Quality - beating both Toyota and Lexus
General Motors Co. vehicles won eight awards in the annual J.D. Power & Associates survey of initial quality, a marked improvement since the largest American automaker turned itself around after a 2009 bankruptcy.
GM cars and trucks won eight top prizes as the best vehicles in their segments of the U.S. auto market in the survey of new vehicle owners.
Chevrolet, which accounts for 71 percent of General Motors' U.S. sales, jumped 10 spots to No. 5 on J.D. Power's initial quality ratings for 33 brands, the marketing information consultants said on Wednesday.
David Sargent, vice president of global automotive at J.D. Power, said GM has "done an outstanding job" of working to change the long-held perception that its products were of inferior quality.
"GM's always been good at improving a vehicle once it's come to market," Sargent said in an interview. "What they're also showing to be pretty good at now is launching vehicles with pretty good quality too."
In the past, Sargent said, GM often introduced new products fraught with problems and then improved those models over time.
The J.D. Power survey is in its 27th year. This was the first year that participants could fill out surveys online regarding their experiences in the first 90 days of new-vehicle ownership.
The survey was conducted from February to May this year, and all of the vehicles in the survey were 2013 models.
This year's survey was updated to add more consumer feedback on the quality of new technologies, including navigation, lane-departure, telephone, information-entertainment and voice-activated systems.
Sargent said that for the overall industry, quality slipped from last year, with the survey results showing more consumer dissatisfaction. That was largely due to expanded inclusion of new technologies in vehicles and consumers having difficulty using many of the new systems.
But Sargent added that more complaints were linked to design-related issues rather than a defect or malfunction that could more easily be fixed by dealers than in years past.
For more details on the study, go to www.jdpower.com/quality.
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