Williams Buick GMC Set’s Record Numbers of Sales

It’s hard to believe that Williams Buick GMC is just over 4 months old, yet walking into the dealership, one would believe that their “business as usual” atmosphere has been present for much longer.   

Formerly Folger Buick GMC, Williams became Charlotte’s newest Buick GMC franchised dealership last August when CEO of Folger Automotive Group, Ward Williams made the decision to re-brand and start fresh.

After pulling managers and salesmen from some of the area’s top dealerships and automotive groups, Williams Buick GMC was poised to start with a bang.

  

From the moment the final building inspection was done, staff started moving into the newly finished state-of-the-art facility.

With a large lot comprised of over 220 new Buicks and GMCs plus over 100 pre-owned vehicles, Williams Buick GMC has had a record setting first few months, selling to the ripe, family-oriented market that is Charlotte, North Carolina.

The principles handed down from the Buick and GMC brands encompass luxury, functionality and above all, fit and finish.  Williams staff has been tasked with integrating these brand qualities into every customer’s experience.  

“Customer service is the pinnacle of our business” says Brian Babcock, business development center coordinator for Williams Buick GMC.  “Customers expect to be treated in a certain way, especially when purchasing a luxury automobile, we provide that whether they are ready to buy, just looking or here for service”.

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Williams Buick GMC is your official headquarters for premium Buick and GMC vehicles.

Don't miss this fantastic opportunity to order your Buick or GMC through WilliamsBuick GMC and receive more color and option choices!

Order now for your exclusive money saving offer at WilliamsBuck GMC!

Contact Cristina Love to order your Buick or GMC!  Email her at: cristina@williamsbuickgmc.com or Call 877-344-4271

http://www.williamsbuickgmc.com is your one stop shop for hassle free new and certified pre-owned car shopping.

Find out about the latest Buick and GMC, as well as schedule test drives, and request more information about any model!

Williams Buick GMC Receives First 2013 Acadias

Acadia, which launched in 2007 as GMC’s first crossover and defined a segment that has since surged in popularity, had the best sales in its five-year history in 2011. The Denali model, added in mid-2010, broadened Acadia’s appeal to luxury customers with its combination of functionality and style.

“With an award-winning combination of space, capability and fuel-efficiency, Acadia epitomizes GMC’s ‘never say never’ attitude,” said Tony DiSalle, U.S. vice president of GMC Marketing. “For 2013, our engineers and designers applied that same attitude to developing the new Acadia.”

Acadia retains the interior functionality popular with families, including the SmartSlide seating system, which allows easy access to the third row for both seven- and eight-passenger seating configurations. Likewise, both the second and third row still fold flat for class-leading maximum cargo space, including the ability to carry 48-inch-wide sheet goods, such as drywall and plywood.

First impressions are everything, and the 2013 Acadia was developed to make a strong one. A chiseled, three-bar grille sits prominently in the new, more upright design.

Diffused LED running lamps lend a premium look to the Acadia and are standard on all models, regardless of whether standard projector beam or optional HID headlamps are selected. New taillamp detailing reflects the advancements up front.

The new Acadia gets other subtle exterior design updates, including wrap-around rear glass and a new rear spoiler. New 18-, 19- and 20-inch wheel patterns complement the vehicle’s lines and stance.

The Acadia s refined interior uses upgraded soft-touch materials, with French stitching that adds a tailored look and red ambient light flowing across the dashboard. SLT and Denali models get aluminum accents on the center console, doors and dash.

The redesigned Acadia will be the first vehicle on the market with GMC’s new front center air bag system, created to protect drivers and front passengers in far-side impact crashes where the affected occupant is on the opposite, non-struck side of the vehicle. It deploys from the inboard side of the driver’s seat and positions itself between the driver and front passenger.

"While no restraint technology can address all body regions or all potential injuries, the front center air bag is designed to work with the vehicle’s other air bags and safety belts to collectively deliver an even more comprehensive occupant restraint system," said Gay Kent, GM executive director of Vehicle Safety and Crashworthiness.

Williams Buick GMC, located in Charlotte, NC has already started receiving 2013 Acadias.  With a surplus of 2012, and now 2013 models, consumers are flocking to choose their ideal color and option choices quickly.  

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Williams Buick GMC is your official headquarters for premium Buick and GMC vehicles.

Don't miss this fantastic opportunity to order your Buick or GMC through WilliamsBuick GMC and receive more color and option choices!

Order now for your exclusive money saving offer at WilliamsBuck GMC!

Contact Cristina Love to order your Buick or GMC!  Email her at: cristina@williamsbuickgmc.com or Call 877-344-4271

http://www.williamsbuickgmc.com is your one stop shop for hassle free new and certified pre-owned car shopping.

Find out about the latest Buick and GMC, as well as schedule test drives, and request more information about any model!

Buick Takes Blogger Design from ‘Pinboard to Dashboard’

Interior designer and blogger Michael Wurm Jr. creates design concept for Encore

DETROIT – An interior designer and blogger who owns a bed and breakfast in Pennsylvania was chosen this week by lifestyle editors of major publications to have his Buick Encore “Pinboard to Dashboard” design showcased during the 2013 New York Auto Show. 

Michael Wurm Jr., whose site, Inspired by Charm, has nearly 4 million followers on Pinterest, was selected by Buick with nine other influential design, fashion and food bloggers to create pinboards in the first-of-its-kind design program launched in October.

“It’s a blogger’s dream come true. From start to finish, I was checking out what the other participants were doing and I thought everyone had a strong design,” said Wurm. “I had no idea whose design would be selected because you really got to see everyone’s style and I was in love with all of them. I have a totally different perspective of Buick now.”

One of the fastest-growing social media platforms, Pinterest invites users to organize favorite products, designs, and other items on digital “pinboards.”

The goal for the creators was to showcase how the Buick Encore luxury small crossover spoke to their personal style and life passions. 

Wurm’s ideas were initially selected as one of the top five most-creative Pinterest inspiration boards based on the response the pinboards generated online and input from the Buick team.  Those five boards were then translated into a digital, fashion-inspired Buick Encore Look Book to showcase each blogger’s unique artistic vision for his or her Encore.

A majority of the more than 20 lifestyle editors who voted from publications and outlets such as Lucky, Oprah, Woman’s World, Essence, Uptown, Good Housekeeping, The Huffington Post and She Knows selected Wurm’s design.

Seventy-one percent of Pinterest’s nearly 25 million users are under the age of 45 and 50 percent are 25-44, an important market for the all-new Encore. To date, the “Pinboard to Dashboard” program has generated more than 17 million unique visitors, followers or users across Pinterest, Facebook, Twitter, Instagram and blogs.

“Knowing the Encore’s target audience spends a great deal of time online, and on Pinterest, we created a social strategy to reach them where they ‘live’,” said Lloyd Biermann, Buick Crossovers marketing manager. “Pinterest and this program help visually explain and reveal the beauty of the Encore from a third-party perspective. We were impressed by the level of creativity and inspiration these bloggers created with their pinboards.”

According to a recent Bizrate Insights study, 70 percent of Pinterest users say they use the site to get shopping inspiration, and 43 percent say they use it to associate with brands/retailers.

Wurm’s site shares his best furniture finds, home decorating tips, craft projects and delectable recipes.  

 The Buick Encore “Pinboard to Dashboard” program also featured these bloggers:

• Aly Walansky of A Little Aly-tude
• Katie Rodgers of Paper Fashion
• Jessica Sturdy of Bows & Sequins
• Julie Deily of The Little Kitchen
• Shannon Ables of The Simply Luxurious Life
• Julie Thigpen of Belle Maison 23
• Jeanne Chan of Shop Sweet Things
• Susie Anderson of We Are Not Martha
• Maia McDonald of Conundrum

The 2013 Buick Encore five-passenger luxury small crossover is designed and engineered for driver confidence and versatility. Powered by a 1.4L turbocharged engine, it has an EPA-estimated 33 mpg highway fuel economy, with a standard six-speed automatic transmission and front-wheel drive. It features purposeful, intuitive and personalized technologies and connectivity including Intellilink and QuietTuning with Buick’s first use of Bose Active Noise Cancellation.

_____________________________________________________________________________ 

Williams Buick GMC is your official headquarters for premium Buick and GMC vehicles.

Don't miss this fantastic opportunity to order your Buick or GMC through WilliamsBuick GMC and receive more color and option choices! 

Order now for your exclusive money saving offer at Williams Buck GMC!

Contact Cristina Love to order your Buick or GMC!  Email her at: cristina@williamsbuickgmc.com or Call 877-344-4271

http://www.williamsbuickgmc.com is your one stop shop for hassle free new and certified pre-owned car shopping. 

Find out about the latest Buick and GMC, as well as schedule test drives, and request more information about any model!

2014 GMC Sierra and Chevrolet Silverado Debuted

DETROIT – Chevrolet and GMC unveiled the all-new Silverado and Sierra 1500 pickups, designed to be the most refined, best engineered full-size pickups in the market. Among the many updates for 2014 are dramatic new designs inside and out for each brand; a trio of powerful, efficient EcoTec3 engines that seamlessly switch to four-cylinder mode to improve efficiency; and quieter, more comfortable, more functional cabs.

2014 GMC Sierra 1500

“The new Sierra and Silverado are more differentiated than ever in unique features and materials, in their standard content and in their design and details,” said Mark Reuss, president, GM North America. “These are two strong and distinct brands – each one appealing to a different kind of customer.”

_____________________________________________________________________________

Williams Buick GMC is your official headquarters for premium Buick and GMC vehicles.

Don't miss this fantastic opportunity to order your Buick or GMC through WilliamsBuick GMC and receive more color and option choices!

Order now for your exclusive money saving offer at Williams Buck GMC!

Contact Cristina Love to order your Buick or GMC!  Email her at: cristina@williamsbuickgmc.com or Call 877-344-4271

http://www.williamsbuickgmc.com is your one stop shop for hassle free new and certified pre-owned car shopping.

Find out about the latest Buick and GMC, as well as schedule test drives, and request more information about any model!